Redesign of the tourist offer of the Casa de Cultura El Fanguito.

Abstract

The province of Havana has an invaluable cultural, historic and architectural heritage that makes it a priority destination in Latin America and the Caribbean. For the city, the design of tourist products has been the subject of studies by several researchers, but these proposals have been aimed at diversifying and improving the tourist offer in its most frequented areas. This situation occurs in large part because market studies are not applied to design the products and services offered, either due to lack of knowledge or because this element is not incorporated into the business culture of the entities. Communities do not escape from this problem, as is the case of the offer of the Casa de Cultura del Fanguito. The present research arose due to the existing need in the capital community of El Fanguito to minimize the contradictions between the current tourist offer linked to the neighborhood's House of Culture and the needs of its demand segment. In order to contribute to this purpose, the objective was to redesign the offer of the Casa de la Cultura del  Fanguito so that it would be in accordance with the needs of the demand and would be part of the tourist offer of the municipality. Theoretical methods such as the historical-logical, the analytical-synthetic and the systemic-structural-functional were used, as well as empirical methods such as the statistical-mathematical.