Analysis of the websites of the MINTUR accommodation business groups

Abstract

The evaluation of the websites of tourism entities is a topic that has currently gained popularity in the history of tourism and technology. With the increasing importance of the internet in the tourism sector, marketers and tour operators have begun to pay even more attention to the quality and effectiveness of their websites. The emergence of web 2.0 in the 21st century marked a turning point in the way travel companies interacted with travelers and marketed their products and services. Websites have become essential tourism advertising and marketing tools that allow companies to reach large audiences and generate greater interaction with customers. In this context, the evaluation and analysis of websites has become increasingly important to ensure the effectiveness and quality of online tourism marketing strategies. The present work shows an analysis of the websites of the accommodation business groups belonging to the MINTUR (Ministry of Tourism), through the use of the Nibbler and Webite Grader tools and reaching the conclusion that the website with the greatest problems is that of Islazul.